our story
crcl is a talent services company on a mission to accelerate the global careers of creative talents across africa and the diaspora — through discovery platforms, industry connection, and practical development.
originally founded in 2020 as a creators’ community, crcl became the management vehicle for afropop star ayra starr in 2022 and has since evolved into a boundary-pushing cultural enterprise—bridging talent, opportunity, and infrastructure across music, media, film, and technology.
crcl exists to accelerate the global careers of creative talents across africa and the diaspora — through discovery platforms, industry connection, and practical development.
