talent services · nigeria · uk · usa

strategic partners for the talents that shape culture

from idea to influence. we help africa’s most promising talents reach global relevance.

our story

crcl (circle) is a talent services company on a mission to accelerate the global careers of creative talents across africa and the diaspora, through discovery platforms, industry connection and practical development.

crcl

originally founded in 2020 as a creators’ community, crcl became the management vehicle for afropop star ayra starr and has since evolved into a boundary-pushing cultural enterprise, bridging talent, opportunity and infrastructure across music, media, film and technology.

crcl was built to connect brilliance to infrastructure, so african creativity can grow with power and permanence.

seyi albert
seyi albertfounder & ceo

what we do

our approach

we accelerate the global careers of africa’s most promising creative talents through four core pillars.

  1. 01

    discovery platforms

    we create intentional spaces, digital and physical, where new talent can be discovered and experienced.

  2. 02

    creative development

    we offer strategic support to help creators shape their craft, story and presence for global relevance.

  3. 03

    partnerships & access

    we bridge the gap between talent and opportunity, linking artistes to labels, platforms, investors and brands.

  4. 04

    infrastructure & insights

    we design the systems and intelligence that power long-term success, from tour logistics to market research.

flagship projects

signature platforms driving culture forward

live expressions of our mission in action, created to elevate talent, ignite meaningful collaboration and shift the future of culture.

01

FRNTHAUS™

a live band night for rising stars

FRNTHAUS (formerly encore) is a band-first live music platform spotlighting the most exciting fast-rising artists across afrobeats and alternative genres. set in intimate venues with a live band format, FRNTHAUS gives emerging acts the chance to refine their performance craft, build audience connection and test new music in a creatively charged atmosphere.

why it matters

FRNTHAUS isn’t just a show. it’s a performance school, community hub and talent discovery engine rolled into one.

learn more
02

resonance™

a curated convergence for creators, decision-makers and culture-shapers

resonance is an invite-only gathering of top creatives, investors, industry leaders and institutions across music, media, film and technology. designed to spark partnerships and big ideas, it’s where the future of african creative culture begins, one meaningful connection at a time.

why it matters

we believe that proximity births possibility. resonance brings the right people into one room and lets the magic happen.

latest

news & notes

all news

work with us

let’s build the circle.

ourcrcl@gmail.com

talent, partnerships, brands, investors and press. tell us what you’re building.