12 September 2025
Encore: A New Live Music Experience from crcl
Lagos, Nigeria — October 17, 2025
Encore, a new live music event series from crcl Talent & Entertainment Ltd, will debut its maiden edition at Trib3 Lagos, Victoria Island, with electrifying performances by Mavo, ShineTTW, and the renowned MaskTunes Band. The event is designed to reshape live music culture within the Afrobeats ecosystem, offering audiences a richly curated experience centered around musical excellence and on-stage storytelling.
Artist Profiles
One of Afrobeats’ most exciting new voices, ShineTTW is known for his emotionally rich, vocal-driven sound and standout singles like TIME, I Go, and Aunty Mary. With over 400,000 monthly Spotify listeners, Shine represents a new class of artists blending vulnerability, vocal power, and spiritual lyricism into music that resonates widely.
Fast carving out his place in street-pop culture, Mavo is a magnetic performer and storyteller whose songs—Shakabulizzy, Escaladizzy II, CONFE$$—are making waves among Nigeria’s youth. He offers sharp social commentary and infectious energy, blurring the lines between conscious music and street credibility.
MaskTunes is no stranger to the biggest stages. As Wizkid’s official live band, they’ve performed with the Afrobeats icon and also backed major acts like Johnny Drille and other top-tier talents. Known for their rich musicality, tight arrangements, and world-class stage command, MaskTunes delivers the kind of sonic depth that elevates every performer they support.
“The live performance culture in Afrobeats has lagged behind its global reach. With Encore, we’re reimagining that narrative—not just by curating sonically rich experiences, but by building a space where artist development, audience intimacy, and musical excellence matter again.” – Oluwaseyi Albert, Founder of Encore
About Encore
Encore is founded by Oluwaseyi Albert, the former business manager to global Afropop star Ayra Starr (pre-Roc Nation), and the founder of crcl Talent & Entertainment Ltd, registered in both Nigeria and the United States. With a background in artist strategy, brand partnerships, and cultural storytelling, Albert brings a deeply informed perspective on the future of African music and performance.
From his lens, Encore is more than just a show—it’s a deliberate response to an ecosystem that often under-values true musicianship in favor of playback shortcuts. Each edition of Encore is designed to champion a live-first performance ethos, spotlighting breakout talents and creating a more thoughtful, audience-forward experience. It is poised to become a recurring hub for music lovers, tastemakers, and future headliners.
Event details
Date: Friday, October 17, 2025
Venue: Trib3 Lagos, Victoria Island
Time: 7:30PM
Tickets: Limited-access via RSVP — lagosencore.com
Dress Code: Vibe-forward, performance-ready
Media and Partnership
Media access is by invitation or application only. To receive media credentials, sponsor this edition, or learn more about upcoming Encore dates:
Contact: hello@lagosencore.com
Website: lagosencore.com